In whatever professional practice, new client growth is essential to success – the same is true in the field of medicine. But unlike other medical specializations, gaining new clients can be a challenge for plastic surgeons. This is because the majority of cosmetic procedures are elective, thus are not covered by insurance and are not normally included in insurance directories. As a result, plastic surgeons are often left on their own to implement marketing campaigns.
There is no better medium to advertise plastic surgery services than online. Many prospective clients search for cosmetic procedures through Google and other search engines. While you can easily set up a website, social networking accounts, blogs, and other online channels, ranking your website and increasing your web presence is a tough challenge. Search Engine Optimization (SEO) specialists from MiroMind have noted a fierce competition in the plastic surgery niche with all these professionals now moving their marketing campaign to the digital sphere. This makes it extra difficult to rank high on search engines. Given such a competitive marketplace, it is crucial for plastic surgeons to implement SEO best practices and marketing tactics or seek the help of a professional SEO specialist.
If you want to work on your own plastic surgery SEO, the following tips and best practices will surely help you.
Social media has become a cornerstone in SEO and digital marketing – it’s a necessity for a successful online marketing. However, you should not stop at just setting up Twitter, Facebook, and LinkedIn accounts, you need to maintain them by posting quality content as well as increasing and interacting with followers.
...that highlight your practice, your team, and your staff. A short video that discusses your team members’ respective background, expertise, and credentials can help build rapport with prospective clients.
People would want to see what your facility looks like. A clean, state-of-the-art clinic would surely impress your clients – and hopefully entice them to get your service.
Aside from your social media accounts, you also need to keep your blog up-to-date with useful, interesting and timely content. You could write about plastic surgery procedures, latest technologies in plastic surgery, health tips, and FAQs. Graphic and video content is also highly recommended. Online users love to read informative content.
According to Statista.com, mobile phones generated 52.2% of website traffic worldwide this year. Majority of people only use their mobile gadgets when surfing online. As such, your website should be optimized for mobile device users. Ask the help of a web designer to make your site optimized for mobile devices.
Unlike traditional SEO, local SEO ensures that you rank in the right cities and for the right queries, which is essential for better conversion rate. To achieve this, you should optimize your website so Google views your business as a local business. You need to place business address on every web page and multiple locations, improve internal link structure, as well as title tags and descriptions.
Instead of jamming all your services on one page, it is best to dedicate one page to specific services. This makes it easier for Google algorithm to decipher what each page is about. It also adds content for Google – which the search engine loves!
It’s not enough that your webpage captures readers’ attention, you should persuade them to do something – and this is Call to Action (CTA). For SEO specialists, this is surely elementary. But for plastic surgeons running their own digital marketing, this tip is something they shouldn’t miss. Make sure each page tells the reader what to do next. Calls to action should instruct readers to contact you, such as by calling, sending a message, filling-up a form, and more. Moz.com considers CTA the make or break in potential leads.
Doing your own plastic surgery SEO alone isn’t a walk in the park. You’ve got a lot of homework to do to perfect it. However, by implementing these tips and best practices, you are getting closer to attracting more visitors to your website. But that’s just the first step; your ultimate goal is to translate this website traffic to new patients!